I had the privilege to host the Pharmaceutical industry lab at this year’s Content Marketing World. The focus of the panel was providing a perspective on getting social media programs started for healthcare and pharmaceutical brands. The panel was a fantastic experience that introduced me to many new friends and allowed me to hear perspectives […]Continue reading The Pharma Lab Session At Content Marketing World
Chris Cullmann, Digital Strategy and Creative
As a marketing strategist, Chris brings a unique, artistic perspective to digital branding. His perspectives were forged from years
of experience as a digital designer, web developer, and creative director—skills and experiences useful to multichannel branding campaigns.
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What the Designer Ought to Be: Let the designer be bold in all sure things, and fearful in dangerous things; let him avoid all faulty treatments and practices. He ought to be gracious to the client, considerate to his associates, cautious in his prognostications. Let him be modest, dignified, gentle, pitiful, and merciful; not covetous […]Continue reading What the Designer Ought to Be
Search engine marketing is a foundational element of digital advertising and branding. 133.7 Million people in the US carry search tools with us everywhere we go: Smartphones, tablets, connected computers. But the context and method of those searches are all very different. This is true from a user’s expectation as it is from the search […]Continue reading The Conversation Of Search
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Your smartphone is falling short on it’s promise. Google is releasing an application that takes the “smart” device a step further-predicting our needs and making recommendations in real time.
The pharmaceutical industry has been changed by iPads. There are many healthcare companies that claim to be early adopters, but the industry has been smitten by the 10.1” screen with an Apple logo on the back.