AI × Marketing × Experience
Marketing has been transformed by technology before. AI is different. I’m exploring how it will change the way brands create, connect, and build experiences—and what marketers need to rethink now.
Explore my thinkingWhat’s possible?
I’ve spent my career watching new technologies change how marketers create and how brands connect with people. Direct mail gave way to email. Websites became experiences. Search, social, mobile and data created new ways to find, understand and engage audiences.
Now we have AI. I’m less interested in what AI might replace than in what it makes possible: new ideas, new experiences, new ways of working—and entirely new questions for marketers to explore.
Latest thinking
AI + Marketing
AI isn’t simply another tool in the marketing stack. It gives us an opportunity to reconsider what marketing can be.
ReadAI + Experience
The next customer experience may begin—and potentially end—before someone ever encounters your brand.
ReadWhat’s Next
What happens when the next major interface between brands and audiences isn’t somewhere people visit, but something they talk to?
ReadExperiment 001
What happens when you ask AI to move beyond generating copy and actually solve a marketing problem?
I gave several AI systems the same challenge and asked them to develop the audience insight, strategy, positioning and campaign. Some of the results were surprisingly good. Some weren’t.
Here’s what I learnedBuild a strategy, not just a campaign.
What I’m exploring
How I got here
I started as a graphic designer and art director, watching direct mail give way to email. Nearly three decades later, I’m Chief Innovation Officer at RevHealth, exploring how AI is changing marketing, customer experience and the way organizations work.
My storyA thought
Don’t write about what AI can do.
Write about what AI changes.
About
I’m a marketer, strategist and Chief Innovation Officer who’s spent nearly three decades working where technology, creativity and audience behavior intersect.
Most of my career has been in healthcare—an industry where innovation has to coexist with complexity, regulation and very real human consequences.
This site is where I step outside the day job to think, test ideas and explore what’s coming next.
One question
If you’re thinking about AI, marketing, customer experience, healthcare—or something I haven’t thought about yet—I’d like to hear from you.
Let’s talk